David Inches

Marketing Consultant

david@inspiredbymarketing.com.au

0448 558 662  

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MARKETING BLOG

The Tale of Compelling Marketing

We hope you enjoy this inspired communication hub, specifically designed for small business and everyday business marketing needs.

November 7, 2019

The ongoing need to produce fresh and original content for is a serious concern for time-pressed businesses. To remain relevant, there are blogs posts, social media updates, videos and infographics to create, on top of all the other responsibilities that come with runn...

A good marketing plan is underpinned with clear, measurable goals that define what you want to achieve. Learn more...

October 8, 2019

Marketing is constantly evolving as digital communications become more sophisticated and diverse. Consumers are now entering the marketplace who have never known life without the internet. 

Young people today have conducted their lives online and they expect businesses...

Trends come and go in marketing, but one thing which remains constant is the importance of storytelling. 

Humans are wired for story because they have been imperative to our survival since tribal times. It’s how we make sense of the world and create meaning. 

A rich, rel...

Social media has made it much easier for companies to communicate with customers, receive and act on valuable feedback. Despite this, many businesses are not making the effort to find out what customers are saying about them online. As a result, they are missing out on...

January 2, 2018

Marketing tools have become increasingly web-based and sophisticated. In their rush to keep up with the latest trends and applications, many business owners forget that one of their prime marketing tools is good, old-fashioned customer service.

While customer service is...

Networking is a real challenge for many business owners, but it’s one of the essential ingredients for success. To make the most of your networking opportunities, it’s vital to overcome your fears and learn how to confidently but genuinely sell yourself and your produc...