marketing planning

Stand-out Marketing Plans for small business

Marketing Plan Approach

At the heart of every marketing success is a robust Marketing Plan.


The most common marketing mistake in business is ad-hoc marketing guided by on the run gut feeling instead of a calculated approach to growing targeted customer share.


The Inspired Marketing Planning approach includes:


  1. Define your goals and objectives

  2. Identify and understand your marketing environment, target markets, priority customers and top 5 competitors

  3. Set Brand and Marketing Strategy

  4. Refine your product and / or service offer

  5. Create Segment Communication Plans

  6. Shape marketing tools (brand identity, photography, copy, websites, social media, PR, advertising)

  7. Launch, monitor and refine

Marketing Plan Projects

Marketing Planning exists in every Inspired project to different degrees.


Marketing Planning experience by industry includes The Arts, Technology, Health Care, Tourism and Hospitality, Agriculture, Financial Services, Executive Recruitment, Wine, Sport, Transport, Education, Aquaculture, Construction, Events, Professional Services, Real Estate.


"David extensive knowledge and understanding of the industry and markets in which we play, coupled with a pragmatic and engaging style helped to deliver professional Brand Strategies within two of our largest businesses. He was able to create the right balance between keeping the project on track whilst still providing people enough space & support to build their own capability and balance their other priorities"


Sam Gorringe

Head of Strategic Planning

Federal Group

David Inches

Marketing Consultant

0448 558 662  

Privacy Policy

  • Facebook
  • LinkedIn