Businesses has always depended on word of mouth as a way to obtain potential customers. In this digital age, you should be seeking a much wider audience for positive feedback by including online reviews as part of your marketing strategy. These reviews increase the online presence of your business and help you gain trust from future customers. This is a low-cost tactic, which can reap big rewards at many levels.
If someone is looking for the product or service in your area and you are one of the first companies to appear in the search engine list, this will increase your chances of getting a new customer. Positive online reviews and ratings are one component Google uses when ranking businesses for local searches. Obviously, people will be happier with Google’s search engine if the “best” businesses appear first. In this way, online reviews can help improve your Google rankings.
When your customers writes a review, they may use unique keywords that relate to your product or service. This will also help with search engine optimization (SEO). If you encourage customers to share their reviews on social networks, your business will gain even more exposure and move higher in the rankings.
A recent survey shows that more than 50% of consumers are influenced to buy products or services because of positive online reviews. Many of these opinion seekers will also pay more for a product, which has a good online reputation. Online reviews are particularly popular with younger consumers, so this strategy is vital if your business is targeting this market.
In order to maximize the benefits of this strategy, it is important that you develop a reputation for having authentic, reliable reviews. You also need to provide excellent customer service so that your clients are willing to provide online feedback. You might encourage customers to place comments on your website, social media page or a specialty review platform which focuses on your particular product e.g. Trip Advisor for accommodation.
Follow these guidelines to obtain reviews, which will gain the trust of potential customers and ensure SEO.
Never pay for a review. If Google detects that the review process is fake, your SEO will suffer
Give customers a list of places where they can place a review
Place examples of exemplary reviews in your place of business
Publish genuine testimonials in the regular newsletter or email you send customers
Some review sites provide logos for you to display in your place of business.
Online reviews influence your SEO for Google. They also have an important impact on customer decisions. Developing a strategy for improving your online reputation is a simple, but very effective, addition to your marketing arsenal.