Traditionally, companies have depended on outbound marketing techniques to attract new customers. Methods such as advertising, cold calling, email blasts and letterbox drops have become less effective and often irritate consumers. Over the past decade, there has been a shift in behavior with the majority of consumers doing research online prior to making a purchase. With proper inbound marketing strategies in place, your company can attract website visitors, turn them into leads and convert them into customers. Inbound marketing means that you do not have to actively search for potential customers – they will find you.