From concept creation to business case
Approach to Innovation
New product development or existing product evolution is a detailed process of:
Understanding the market and customer opportunity
Shaping product or service options that deliver competitive advantage and premium margins
Refinement based on customer and stakeholder feedback
Detailed modeling and planning
Implementation, learning and refining
Inspired by Marketing has worked on many and varied product development projects from Technology to Tourism and Financial Planning.
No matter the industry, product or services the Inspired methodlogy is transportable across any industry and business type. Product Development experience by industry includes Technology, Tourism and Hospitality, Agriculture, Financial Services, Executive Recruitment, Wine, Aquaculture, Construction, Events, Professional Services, Real Estate.
"Most importantly the final recommendations and ideas were grounded, yet innovative and creative and most importantly implementable, within the scope of our financial constraints"
Founder and Director