The ongoing need to produce fresh and original content for is a serious concern for time-pressed businesses. To remain relevant, there are blogs posts, social media updates, videos and infographics to create, on top of all the other responsibilities that come with running a business.
Content creation tools can save a lot of time an energy but there are so many available it’s hard to know where to begin. That’s why we’ve come up with this guide to help you find quality tools that are easy to use, effective and don’t cost the earth. While the tourism industry from Tasmania to Cairns Queensland seem to dominate the content field, all business can benefit from better content.
Thinking of fresh content and new ideas is a challenge. No one has time to scroll through multiple news websites looking for interesting stories and angles, which is where Feedly comes in. Feedly is a web-based and mobile application that gathers news from a many websites in one place. You can select sources and sort by topics to have relevant stories sent to you. It’s simple to use and easy to sign up if you have a Google or Facebook account.
Hubspot’s Blog Ideas Generator is another great source of ideas. Simply enter your keywords and this free tool spits out hundreds of great blog titles. It perfect for helping you find fresh angles and sparking new ideas.
To take your posts to the next level, Playbuzz allows you to include tests, quizzes, predictions and games in your blog posts to create content that’s engaging and fun.
Pablo is a simple tool which lets users combine text and images to share on social media. It’s perfect when you need something eye-catching to post, but don’t have a lot of time. You can use your own photo or upload one for their library of more than 600,000 images.
Canva is another tool for creating social media posts and graphics, and many of its elements are free. It’s drop-and-drag controls are simple and intuitive, but the results are polished. You can also create posters, invitations, cards and website graphics.
Piktochart is great for optimising images for social media. Choose templates, colour schemes and images first, then add text and special elements such as logos and icons for maximum impact.
Infographics look impressive but they are easy to produce using tolls like Creately. This no-fuss application allows users with no technical skills to build sophisticated infographics, flowcharts and diagrams.
Easely.ly is aptly named because it can be used by beginners to create professional looking results in a few minutes. All you need to do is enter your data.
Infogram is used by high-profile customers such as LinkedIn and Goodyear due to the quality of its results. Users choose templates and can customise the options.There are a range of packages available and it’s suitable for beginners.
A simple option for creating short, fun clips is Instagram’s Boomerang. This free tool stitches up to ten photos together, playing them backwards and forwards to create a video resembling a GIF.
Online video editor Magisto allows users to create quality video stories in minutes using photos or clips from phones. It has a range of themes, captions, special effects and music to choose from and is easy for beginners.
The only thing you need to use Soapbox by Wistia is the Chrome extension. The beauty of this tool is that it can film from a computer webcam and record the screen. There’s a free plan to get started.
Finally, Lumen5 is an innovative tool that allows you to promote your article through images. Enter a blog post or RSS feed, and its AI will summarise the content and match it with appropriate video and photos. It’s an excellent for creating short slide-based videos, and the intuitive drop and drag interface is simple to use.
These tools will help you create content that gets results from Tasmania to Queensland in tourism or any business.