tourism marketing consultant
Tourism marketing and development specialist
David Inches, founder and lead consultant is a passionate traveller and loves nothing more that tourism and hospitality projects.
Our approach varies by project, however a number of key success factors apply across all tourism strategies, developments and plans:
1. Identity your most profitable markets and customers
2. Shape brand strategy to delivery sustainable competitive advantage
3. Create experiences that engage and compel visitors to purchase
4. Invest in highly targeted communication channels, embracing social media and user generated content.
Project experience is vast including:
- Wine tourism
- Tourism master planning
- Destination tourism planning
- Adventure tourism
- Wildlife and conservation tourism
- Food tourism
- Indigenous tourism
- Events tourism
- Cruises and railways
- Large and boutique accommodation
- Remote kayaking
- Remote nature, treking
- Historic sites
"The team delivered a comprehensive, robust and usable Plan"
Alex de Waal
Tourism Tropical North Queensland
Inspired by Marketing experience and skills across all aspects of tourism marketing and planning are extensive
I have included a handful of case studies to share some of our collective success.
gordon river cruises
For many decades Gordon River Cruises operated a very successful 200 plus seat cruise into the far reaches of the Tasmania's World Heritage Wilderness. The cruise which takes travellers up the famous Gordon River was operating with competitive parity on price for main seat experience. The challenge to David Inches and Simon Currant was i) should GRC purchase another vessel and continue in direct competition or ii) can GRC differentiate to strengthen the customer experience and increase yield.
For over 20 years Simon Currant, Tasmanian Tourism developer and entrepreneur persisted at his dream of converting old Lake St. Clair Pumphouse into one of the worlds rare nature lodges. In 201? everything can together and Simon engaged long time college David Inches to assist with concept development and marketing.
DEVILS CORNER VINEYARD
Brown Brothers Wine Group owned and operated its Devils Cornet Vineyard on Tasmania's East Coast. They approached David Inches to explore the sites potential for wine and tourism development.
NORTHERN CONQUEST CHARTERS
Northern Conquest Charters runs short and extended fishing charters from Townsville in Northern Queensland, Australia. David was approach to grow the business during difficult times as Australia's rural industry struggled through drought. The business was operating on a manual booking system and database marketing and word of mouth was the primary form of lead generation. The opportunity was to extend marketing the new markets through digital platforms
CRUISING CAR RENTAL
Cruising Car Rentals has been operating in Cairns by bothers Michael and John jet since 19xx. When they met David in 2014 the business had platowed and was finding it difficult to compete in a highly competitive market. The brand was tired, the website was dated and David was engaged to grow business through innovation and marketing.